Google (GOOG) is preparing to launch Mine, a Google+ feature that allows users to create and...

Google (GOOG) is preparing to launch Mine, a Google+ feature that allows users to create and share a list of their belongings, as well as create wish lists and allow friends to learn of items available for borrowing. The service could be an effective/sneaky way of getting users to share more about their buying activity/interests (an area where budding ad rival Amazon has an edge), which in turn could improve ad targeting. It could also give Google+, still suffering from low engagement, a way to stand out relative to Facebook (FB) ... provided Facebook doesn't "borrow" the idea.

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Comments (5)
  • Tony (long)
    , contributor
    Comments (68) | Send Message
    LoL good way of losing friends... Loaning stuff
    21 Jun 2013, 05:11 PM Reply Like
  • ChrisCDC
    , contributor
    Comments (336) | Send Message
    That is the worst name they could have used!
    21 Jun 2013, 06:28 PM Reply Like
  • Ohrama
    , contributor
    Comments (569) | Send Message
    Well, in the last 30 or so years of living high, I am sure many of us have acquired too much to be described as junk but useful to many others. This sort of transfer could have a negative impact on the economy (get from friends and relatives than buy new on an impulse) and good for the environment.
    21 Jun 2013, 08:45 PM Reply Like
  • synchrogeddon
    , contributor
    Comments (392) | Send Message
    Good idea... for thiefs.
    22 Jun 2013, 01:13 AM Reply Like
  • Terry330
    , contributor
    Comments (881) | Send Message
    Social media is dangerous for adults over 21.
    23 Jun 2013, 02:52 PM Reply Like
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