Google (GOOG) is preparing to launch Mine, a Google+ feature that allows users to create and...
Google (GOOG) is preparing to launch Mine, a Google+ feature that allows users to create and share a list of their belongings, as well as create wish lists and allow friends to learn of items available for borrowing. The service could be an effective/sneaky way of getting users to share more about their buying activity/interests (an area where budding ad rival Amazon has an edge), which in turn could improve ad targeting. It could also give Google+, still suffering from low engagement, a way to stand out relative to Facebook (FB) ... provided Facebook doesn't "borrow" the idea.
From other sites
Video at CNBC.com (Oct 8, 2015)
Video at CNBC.com (Sep 29, 2015)
Video at CNBC.com (Sep 22, 2015)
Video at CNBC.com (Sep 11, 2015)
Video at CNBC.com (Aug 14, 2015)
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