With 800M unique users/month, YouTube (GOOG) already has a reach that dwarfs many top broadcast...

|By:, SA News Editor

With 800M unique users/month, YouTube (GOOG) already has a reach that dwarfs many top broadcast networks. However, the mere 15 minutes/day of video consumed by the average YouTube user limits the site's ability to monetize that huge base. YouTube is banking on its recent efforts to boost its arsenal of professionally-developed content, detailed in a lengthy New Yorker piece, to increase that figure.