Magazine publishers (TWX, Hearst, Conde Nast, MDP, MSLO, NWS) saw a 23.6% gain in ad units for...

|By:, SA News Editor

Magazine publishers (TWX, Hearst, Conde Nast, MDP, MSLO, NWS) saw a 23.6% gain in ad units for their iPad versions in Q1 to easily beat the flattish growth in ad pages of print editions. One clear advantage of the digital format is that ad-performance data and consumer engagement metrics can be tracked to a more refined level.