Facebook continues to improve its ability to monetize its enormous user base: A report from TBG...


Facebook continues to improve its ability to monetize its enormous user base: A report from TBG Digital claims Facebook's ad rate per thousand impressions rose 23% from Q1 '11 to Q4 '11, and its click-through rate rose 18% over the course of 2011. The social networking behemoth is counting on its Sponsored Stories product to further boost its ad revenues. (previously)

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