Analysts at Goldman Sachs initiate TripAdvisor (TRIP -0.6%) at Neutral, calling the risk-reward...

|About: TripAdvisor Inc. (TRIP)|By:, SA News Editor

Analysts at Goldman Sachs initiate TripAdvisor (TRIP -0.6%) at Neutral, calling the risk-reward profile of the company "balanced." A risk factor for the online travel site remains its reliance on search engines, where Google's foray into delivering results for travel queries threatens its website traffic.