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The integration of Pandora's (P +6.6%) service with in-car stereos from 23 automotive brands and...

The integration of Pandora's (P +6.6%) service with in-car stereos from 23 automotive brands and 8 aftermarket vendors has led to 2.5M+ service activations, the company announces in a PR giving a lift to shares. Pandora also estimates over 1/3 of 2013 new U.S. car sales, courtesy of 100+ vehicle models, will have its service built-in. The debate over how much Pandora's rapid auto market growth affects Sirius XM (SIRI +0.5%) remains intense. Fast-growing mobile radio app developer TuneIn is also making an automotive push; Apple could do the same via iTunes Radio and its automaker deals.
Comments (5)
  • It's still all about content. Pandora, itunes, are just jukeboxes, not radio.
    25 Jun 2013, 10:51 AM Reply Like
  • I think the ceo of siri should be fired, he is weak and he should be replaced. We need some one who is strong with good ideas to move the price up.
    25 Jun 2013, 10:51 AM Reply Like
  • From Pandora's Blog:

     

    Redefining Radio in the Car
    http://bit.ly/11F52nv
    25 Jun 2013, 12:46 PM Reply Like
  • Rough calc: [1/3 of all new cars with integrated Pandora] *times* [half of radio listening done in a car] *equals* [1/6 of the current $15B radio ad market, or $2.5B/yr in new ad revenue] (assuming the ad revenue follows, for those that have followed my posts, I think this is inevitable). Not bad for a company with only 2.7B market cap. This assumes that 100% of new car owners use Pandora, which is certainly *not* conservative, but I also believe that Pandora will be integrated into 90% of new cars in a couple more years.
    25 Jun 2013, 12:56 PM Reply Like
  • "The debate" is by people who cannot tell the difference between music and "content" (Sirius). Cannot imagine anyone paying for Sirius for music only
    25 Jun 2013, 04:20 PM Reply Like
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