American Eagle Outfitters (AEO -0.6%) has its eyes on omnichannel marketing. Execs say the key...

|About: American Eagle Outfitters... (AEO)|By:, SA News Editor

American Eagle Outfitters (AEO -0.6%) has its eyes on omnichannel marketing. Execs say the key for the retailer is to blur the lines between the mediums of e-mail and mobile to integrate the two channels. Indicative of some success in the area, the company reports significantly higher engagement rates and e-mail click-throughs. Despite disappointing comparable-store sales last quarter, online sales held their own during the period.