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Priceline (PCLN) kills off William Shatner's Negotiator character in a new 30-second TV spot set...

Priceline (PCLN) kills off William Shatner's Negotiator character in a new 30-second TV spot set to begin airing Monday. "Save yourselves - some money," he says as he and a bus of panicked vacationers tumble off a bridge. After Shatner's 14-year run as Priceline's pitchman, the company says an advertising change is needed as it shifts from a name-your-price model to a fixed-price approach.
Comments (6)
  • anonymous#12
    , contributor
    Comments (552) | Send Message
     
    PCLN has been a tremendous company this last two years. Let's see how they change their publicity...
    19 Jan 2012, 05:54 PM Reply Like
  • SlingWing9
    , contributor
    Comments (482) | Send Message
     
    That's sick.
    19 Jan 2012, 05:56 PM Reply Like
  • 1980XLS-2.0
    , contributor
    Comments (525) | Send Message
     
    Denny Crane!

     

    http://bit.ly/y6mgr7
    19 Jan 2012, 06:13 PM Reply Like
  • Tom B
    , contributor
    Comments (3624) | Send Message
     
    I guess Shatner wore a red shirt today.
    19 Jan 2012, 07:12 PM Reply Like
  • User 509088
    , contributor
    Comments (1025) | Send Message
     
    red shirt! rejeck rejeck!

     

    seriously tho, a vacation company advertising a vacation tragedy during the fall out from that cruiser's grounding? big 'uns on that ad crew.
    20 Jan 2012, 05:51 AM Reply Like
  • wolverine27
    , contributor
    Comments (412) | Send Message
     
    online travel agency with no product inflated by some hedgies. this stock will make a great case study some day.
    23 Jan 2012, 05:17 PM Reply Like
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