Seeking Alpha

Priceline (PCLN) kills off William Shatner's Negotiator character in a new 30-second TV spot set...

Priceline (PCLN) kills off William Shatner's Negotiator character in a new 30-second TV spot set to begin airing Monday. "Save yourselves - some money," he says as he and a bus of panicked vacationers tumble off a bridge. After Shatner's 14-year run as Priceline's pitchman, the company says an advertising change is needed as it shifts from a name-your-price model to a fixed-price approach.
From other sites
Comments (6)
  • anonymous#12
    , contributor
    Comments (552) | Send Message
    PCLN has been a tremendous company this last two years. Let's see how they change their publicity...
    19 Jan 2012, 05:54 PM Reply Like
  • Pilot-9
    , contributor
    Comments (523) | Send Message
    That's sick.
    19 Jan 2012, 05:56 PM Reply Like
  • 1980XLS-2.0
    , contributor
    Comments (525) | Send Message
    Denny Crane!

    19 Jan 2012, 06:13 PM Reply Like
  • Tom B
    , contributor
    Comments (3624) | Send Message
    I guess Shatner wore a red shirt today.
    19 Jan 2012, 07:12 PM Reply Like
  • User 509088
    , contributor
    Comments (1391) | Send Message
    red shirt! rejeck rejeck!


    seriously tho, a vacation company advertising a vacation tragedy during the fall out from that cruiser's grounding? big 'uns on that ad crew.
    20 Jan 2012, 05:51 AM Reply Like
  • wolverine27
    , contributor
    Comments (412) | Send Message
    online travel agency with no product inflated by some hedgies. this stock will make a great case study some day.
    23 Jan 2012, 05:17 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs