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Though McGraw-Hill (MHP) is officially supporting Apple's (AAPL) digital textbook initiative,...

Though McGraw-Hill (MHP) is officially supporting Apple's (AAPL) digital textbook initiative, the publishing giant thinks information-tracking and assessment features need to be added for the platform to reach its potential, and also has concerns about the ability of U.S. schools to finance iPad purchases. However, McGraw-Hill is quite comfortable with the $15/book price set by Apple.
Comments (16)
  • Seems ridiculous, if they want students to read, and not to play games or watch videos, then a back-lit screen is not the answer. A much lower cost Amazon Kindle or Barnes & Noble Nook would make a better reading platform. This is more about McGraw-Hill trying a PR stunt to ride on Apple's coattails rather than a practical solution. I would've been grateful for an e-ink screen for my books when I was in college (graduated 1998), but reading chapters on a back-lit screen just sucks.
    20 Jan 2012, 03:32 PM Reply Like
  • What you fail to see is that this is not just about text, letters made of eink. It's about creating an interactive environment in the student's hands.


    This Apple/McGraw-Hill partnership is going to revolutionize our outdated view on what a book should be.
    21 Jan 2012, 11:38 AM Reply Like
  • Pure nonsense. It's about monetizing the success of Apple and hoping that extends to McGraw-Hill. There has been film/video in the classroom for decades. Arguing for internet access while a teacher is supposed to be teaching begs the question of why have a teacher in a classroom at all. Perhaps you would want to change lower, middle, and high school into e-learning environments, much like some college courses that can be completed on-line. A book is something you read; reading on e-ink is much like paper, unlike a back-lit screen. People in the US complain about the costs involved in education, yet you would propose a $500 device in place of a $100 device. My guess is you have a large position in Apple.
    21 Jan 2012, 04:24 PM Reply Like
  • If by large you mean 10 shares, then sure. I'm certain you own zero.


    You are stuck in the stone ages with your "a book is just ink on paper" attitude. The good thing is that eventually your archaic kind will phase out over time. A book is no longer just ink. (Check out what ZINIO has been doing with magazines)


    But please, do us all a favor and donate your kindle to a nursing home and buy an iPad so we don't have to continue reading nonsense.
    22 Jan 2012, 05:05 PM Reply Like
  • I graduated in 1998, which is hardly the stone age. Loaded Zinio on my MacBook Pro years ago, and hated the experience of reading magazines on my computer. Even news articles cause eye strain. I work on a computer much of the day and at some point no matter how good your display, and Apple does source some of the best, eye strain will happen. Even Steve Jobs did not expect people to read much on their iPads when the first one was launched. They're great for video content and games.


    Nice guess, but I don't own a Kindle either. I think the locked in nature of content on Amazon is a poor choice compared to PDF and ePub. I don't own an iPad either, because it is not powerful enough to be a substitute for my MacBook Pro, but I bet you have one and an iPhone.


    I started out with Apple computers in 1994 when I entered college. At the time few people wanted to pay the premium to own one. My first laptop was 5300, and I've owned six more Apple laptops, one desktop, and an iMac up until the present. Apple has always been present in education at some level, even trying an odd device called the eMate 300 around the time I graduated in 1998.


    I currently only have a position in AAPL through an ETF I hold, though I use to trade AAPL shares regularly up until a few years ago. My current opinion on the share price is that it is too high for a low volume market on the verge of dropping, though I may consider buying on a dip.
    22 Jan 2012, 07:09 PM Reply Like
  • AAPL is a buy & hold. Don't trade it, give it to your children or grandchildren. Apple is now a luxury item that more and more people are desiring. And for those that don't desire it, all they need to do is buy just one of their products to be a believer, and more times than not they are hooked for life.


    I currently own an iPhone 4S an iPad 2 and an early 2011 13" MacBook Pro. Even though I had owned an iPod Classic & an iPod Nano, my real obsession started when I purchased an iPhone 3G.


    I can't say that I have experienced the eye strain you mention and I read about 50 Annual reports / Quarterly reports / Books on the iPad 2 each month. However, I will purchase the iPad 3 when it comes out because the iPad 2 resolution is lacking.


    As for substituting the iPad for a MacBook Pro - there's really no need to do that. One is not the other. I used to use the MacBook Pro for everything, but now I use the iPad for:


    - surfing the web & watching youtube videos on the couch
    - reading pdf docs
    - email
    - google maps
    - reading books from kindle app
    - guitar lessons
    - weather info
    - ebay / craigslist / amazon apps
    - skype


    In general, I find myself going to the iPad to surf the web, watch videos & read more so than the iPhone or MacBook Pro.


    If I were you, I would seriously consider the iPad 3. I have to warn you though that you will use the MacBook Pro less, but you will still use it. Not trying to sell you, just trying to add some simplicity & comfort to your life.
    27 Jan 2012, 11:33 AM Reply Like
  • Here's another point to consider: if either Amazon or Apple control textbook choices, due to a need for compliance with one of the contracts they have set with publishers, then teachers and professors will be limited in what textbooks they can choose for their students. Why not support ePub and PDF, which are more open standards?


    I don't have the blind luv for Apple products that you do, though I have used them vastly longer (starting 1994) than you have done, and I've put much more money into owning those products than you have done. As long as they continue to be reliable and let me get my work done, then I'll continue to purchase future Apple products. Repeat sales are not what Apple needs to grow revenues; they need new customers.


    The stock is now flat-lining without a dividend. Even if they start a dividend, it would need to be above the rate of inflation, or above the decline of the USD, in order to be a buy-and-hold-forever stock, like you are suggesting.


    I use to actively trade AAPL shares between earnings, buying and selling at somewhat regular intervals. That allowed me to make more profit on the shares than simply buy and hold. Then when it had a good run-up I sold out an a nice last profit, but never bought back into the shares. Anyway, I don't have any interest in changing your investment strategy, but if you simply bought and sold AAPL shares at regular intervals in the future, based upon earnings release periods, or product launch announcements, you could make more income than simply buy-and-hold.
    27 Jan 2012, 03:47 PM Reply Like
  • Income takes a back seat to wealth. Jumping in and out of AAPL has you getting taxed left and right. You would have to keep jumping back in at much lower levels in order for you to justify the original taxed sell. I don't want to get too complicated with this, but if in the short term you made $100 profit/share while AAPL was at $400 and your tax bracket was 28% + 8% state, AAPL would have to go all the way back down to $364 in order for you to get back to where you originally were at $400. People like you do that ALL DAY LONG and it makes absolutely no sense. Most people have an income, but few are actually wealthy.


    income generation < wealth generation


    My "luv" for Apple is not blind. It comes from an appreciation for innovative, quality and well designed products. I can't stand android phones or the kindle fire - friends have both so I am speaking first-hand. And the eink kindle/nook makes me feel like I'm using MS DOS.


    I have to blow up your spot here on AAPL stock "flat-lining" - I'm really not sure how you came to that conclusion. You really think that a relatively calm 20+% annual increase in market cap appreciation is "flat-lining"?


    AAPL doesn't need to pay a dividend. Will they eventually, maybe, but they don't need to in order to increase market cap. I don't own AAPL because I'm hoping that one day it will pay a dividend or buy back shares. I own AAPL because they generate massive amounts of cash. It's actually a really simple concept.


    Sometimes you need to relax, sit back and ask yourself... Where does money go? What are the masses buying? When you follow the money like that, you'll realize that Apple products are not just a fad, but rather a luxury product along the lines of NIKE. Case in point: I was in NYC the middle of last October (Columbus Day) and everyone that had a phone out had an iPhone out. I kid you not; I saw about 30 phones over the course of a couple hours and everyone of them was an iPhone. In a lot of ways NYC sets the world up for what's to come to the greater populous. So to me, that was just one of those signs of what's to come.


    In no way can anyone please everyone. Apple is no different. Apple can never please everyone, but they will continue to do a kick-ass job pleasing the majority.
    27 Jan 2012, 05:31 PM Reply Like
  • I'm not sure where to begin with your comment. Do you understand the difference between capital gains and income taxes? Also, how does AAPL sitting on lots of cash, but not paying dividends, help you as an investor?


    I've also seen lots of iPhones. They're getting quite common and not very special. Almost no one ever shows one off anymore. Of course Apple will churn out an iPhone 5 at some point, perhaps even with 4G capability, and that is likely to sell well. This is Apple's signature product, and their biggest revenue generator.
    27 Jan 2012, 05:58 PM Reply Like
  • Seriously? I hope you pay your taxes correctly. You wouldn't want the IRS knocking on your door because you thought that 15% capital gains tax was for short AND long term gains.


    "Also, how does AAPL sitting on lots of cash, but not paying dividends, help you as an investor?" It doesn't help or hurt me.


    I'm sure Apple is doing their job in determining what direction they need to go with their cash. Just because they have cash doesn't mean they have to burn a hole in their pocket. Most of us (not you) are in AAPL for the long term (not income) and are ok with Apple holding onto $104 in cash per share.


    "They're getting quite common and not very special. Almost no one ever shows one off anymore." - Really??? Thanks to me showing off SIRI, I've personally sold 2 android friends on the iPhone 4S.
    27 Jan 2012, 06:25 PM Reply Like
  • You wrote above: "I own AAPL because they generate massive amounts of cash. It's actually a really simple concept."


    That was your comment above. Then you reply "It doesn't help or hurt me." So why mention it at all?


    Most of the places I go on the West Coast and the Gulf of Mexico, you couldn't swing a dead cat without hitting an iPhone. They're quite common now. A couple years ago people use to always show off their iPhone, if they had one. So the attitudes have changed as the product has matured and become more common. Weirdly enough, I get lots of questions about my MacBook Pro when I am using it somewhere in public, like a café.


    Do you actually have any other investments? Did you know Siri was available as an app before the iPhone 4S launched? Did you know voice command has been around a long time?


    As for my track record, from the bottom of the market in 2009 it took me 20 months to double my investments. I still have shares in one company that is up over 700% and not yet topped out, but I did sell off some along the way to take some profits. Eventually you should take some profits, that's what investing is all about. My average profit on a sale of shares is 24%. My overall average on dividends yearly is 5.4% through several companies. Make your money work for you. Good luck.
    28 Jan 2012, 12:50 AM Reply Like
  • I think your are mixing my points:


    Fact - Apple generates massive amounts of cash.
    Opinion - Dividend / No Dividend = doesn't help or hurt.


    Actually, I'd prefer Apple not release a dividend because I'd have to pay 15% tax vs watching the stock appreciate (at least) the full 100% of retained earnings.


    You make the iPhone being common sound like a bad thing. Last time I checked everyone still wears Nikes and those were the craze way back in the 80s.


    Oh no, you got me. I only own 10 shares of AAPL. My entire portfolio is 10 shares of AAPL. Oh well...


    Who cares about knowing if Siri was an app eventually bought out by Apple or if I used Dragon dictation back in college. Apple knows how to sell it. And that's what they did Millions of times over last quarter. They'll continue with Siri on iPad, then iTV.


    Our MacBook Pros will soon be phased out by the MacBook Air, which is Thinner, Lighter & Quicker.


    Lastly, taking profits is not always the path to wealth. It's about understanding solid businesses and buying them on sale. Sometimes you may even buy a great company at a reasonable price. See AAPL.
    28 Jan 2012, 01:42 AM Reply Like
  • You seem to have an odd aversion to taxes. Do you understand that the taxes don't take away all your profits? Whatever, if you don't think taking profits is a good idea, then I have to wonder why you are investing; perhaps you are boasting to your friends about all the paper gains you have now.


    Actually, more people are wearing Adiddas and Puma than back when Nike was the top shoe. At some point a top brand does not control as big a portion as in the past. Even CocaCola has fluctuated on market share. Such is life.


    I didn't like the MacBook Air when it came out, and I still don't like it after the price drop. I didn't buy my MacBook Pro because it was trendy to do that, nor that it would get me noticed, I bought it to get work done. My Swiss watches are luxury items, as is my Ducati, but I bought those for me, not to impress someone.


    AAPL has been great at integrating technologies and marketing them. There are other companies that match them on technology and build quality, yet those companies lack the design language and desirability factor. How can you tell if someone owns an iPhone? Just wait and they will tell you.
    28 Jan 2012, 05:17 PM Reply Like
  • Please research before you post! Nike is #1 in footwear market share. I guarantee you haven't a clue who #2 is. That's ok, continue posting your garbage.


    Coca-Cola market fluctuation, what? Have you read anything within the past year? Coke regular & Diet Coke are #1 & #2 followed by Pepsi in the #3 spot. Some businesses can remain on top for a long time. They don't always have to go out of fashion because you say so.


    Trading (buying then selling) AAPL stock is beyond absurd. You obviously don't understand how to "invest" and let your money make money to the full advantage. Those taxes you paid could have been making even more money for you.


    Paper Gains??? LMAO! I guess Warren Buffett isn't really a Billionaire according to you. Dude, you really have to get off this "Sweet! I'm going to bank some real profits" mentality. Sounds like you're a bit older than me and it's a shame that you have this mentality so late in the game. Could have been a real winner.


    Most people that boast about gains & expensive items they own are all show and no wealth. You won't admit it, but I guarantee you're loaded with debt.
    28 Jan 2012, 05:41 PM Reply Like
  • How much was Nike market share in the 1980s and how much has it fluctuated through the last 20 years. Same with CocaCola.


    Probably younger than you, since I graduated college in 1998, but I don't bias against people older or younger than I. My preference on Billionaires to watch is John Fredriksen over Warren Buffett. At the bottom of the market in 2009 I was buying and 20 months later I doubled my holdings. On average I have about 10 to 15 buys or sells throughout a given year. I'm quite satisfied with my investing successes so far and I continue to push myself to do even better.


    You sir, are exactly what is wrong with some investors. You're completely clueless about me, though perhaps you are projecting about your own inadequacies. Good luck with your buy and hold forever, and passing on your AAPL shares to your grandchildren. I have zero interest in any further conversation with you, so don't bother replying.
    28 Jan 2012, 06:02 PM Reply Like
  • Aww, no more BS from you? Damn...


    28 Jan 2012, 06:12 PM Reply Like
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