The average ticket size for e-commerce transactions fell 9% Y/Y in November and December, claims...
The average ticket size for e-commerce transactions fell 9% Y/Y in November and December, claims Chase, leading sales growth (25%) to trail transaction growth (37%). Chase speculates the decline is due to falling prices, growing digital media purchases, and the growing popularity of free shipping options such as Amazon Prime (AMZN); Prime is believed to be hurting Amazon's margins.
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