The average ticket size for e-commerce transactions fell 9% Y/Y in November and December, claims...

|By:, SA News Editor

The average ticket size for e-commerce transactions fell 9% Y/Y in November and December, claims Chase, leading sales growth (25%) to trail transaction growth (37%). Chase speculates the decline is due to falling prices, growing digital media purchases, and the growing popularity of free shipping options such as Amazon Prime (AMZN); Prime is believed to be hurting Amazon's margins.