at CNBC.com (Nov 18, 2014)
Qualcomm (QCOM) is losing Chinese smartphone processor share to MediaTek and Spreadtrum (SPRD), says TrendForce. Qualcomm's share is believed to have fallen to 33%. For reference, Strategy Analytics put Qualcomm's global baseband chip share at 59%. MediaTek is seen having a 52% Chinese processor share, and Spreadtrum (fresh off preannouncing a blowout Q2) an 11% share; both have been very aggressive with pricing. Qualcomm is trying to strengthen its hand by launching cheap quad-core processors and courting reference design wins. The launch of Chinese 4G services could eventually boost Qualcomm's share. IDC estimates Chinese smartphone sales rose 117% Y/Y in Q1, and made up 36% of global shipments.