Intel's (INTC) Atom CPUs are now being given "the same importance" as more powerful Core CPUs, and it's possible Atom could adopt a cutting-edge process faster than Core in the future, says CEO Brian Krzanich. Intel's Bay Trail (due in Q4, aimed at tablets, and fueling cannibalization fears) and Merrifield (due in Q1, aimed at smartphones) Atom CPUs will deliver big performance gains, thanks in part to their use of the same 22nm process used by Core CPUs. While upbeat about Intel's mobile prospects, Krzanich strikes a more cautious tone about its Web TV efforts. "We're experts in silicon, we're experts in mobility ... But we are not experts in the content industry."