"Sentiment is bad. Make that horrible," says Raymond James, upping Apple (AAPL) to Strong Buy...

"Sentiment is bad. Make that horrible," says Raymond James, upping Apple (AAPL) to Strong Buy from Buy. The team says the company stands to benefit from the new battle in smartphones - putting smartphone chipsets into things like cars, TVs, and appliances. Shares +1.3% premarket.

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Comments (15)
  • gensearch2
    , contributor
    Comments (1556) | Send Message
    I can imagine smartphone chipsets in cars, though I'm not sure why one would do it since you're going to get into your car with a smartphone in your pocket or purse.


    I'm having a lot of trouble imagining a smartphone chipset in your washing machine. Even TVs is a bit of a stretch. You need a smartphone chipset in your TV because you don't have wifi.


    I guess Raymond James is demonstrating how great analysts think "out of the box".
    1 Jul 2013, 08:40 AM Reply Like
  • doc47
    , contributor
    Comments (1723) | Send Message
    I just hope they develop a "smart phone" chip that enhances their bottom line and mine!
    1 Jul 2013, 09:21 AM Reply Like
  • lc492
    , contributor
    Comments (15) | Send Message
    Why shouldn't it be horrible? They're not working on anything this whole summer. They've waved the white flag for all Android OEM's to take the lion's share of the summer revenue. And now, they expect the 5s to take up competition against smart phones that can be dunked underwater, stop videos with their eyes, and cameras with absurd clarity, not to mention, a price point that entices more consumers purely because of price.
    1 Jul 2013, 09:24 AM Reply Like
  • inkyx
    , contributor
    Comments (523) | Send Message
    AAPL took the summer off---didn't know that a company could do that. Must be nice working there. Are you in R & D?
    1 Jul 2013, 10:31 AM Reply Like
  • Bill@runtour.com
    , contributor
    Comments (6) | Send Message
    I feel that the basic strength of Apple is their integrated systems, and that "chipsets" in cars and watches for the sake of better coordination and even scheduling one's daily activities - as basic and no-brainer as that sounds - can be an edge. I'm no expert, but I am a user in search of assistance and simplification; I believe Apple can do that.
    1 Jul 2013, 09:24 AM Reply Like
  • winner12
    , contributor
    Comments (5) | Send Message
    The automakers already have several years under their belt of providing in-car info-tainment systems, but with very mixed success. Some examples are Ford/Lincoln MyTouch, Cadillac Cue, BMW I-Drive, etc. However they don't seem to be able to get the ease of use aspect nailed down. (Particularly Ford). Perhaps Apple can help them with that, maybe even replacing the automaker's system entirely with an Apple platform. Just a thought.
    1 Jul 2013, 09:58 AM Reply Like
  • GotLife
    , contributor
    Comments (1376) | Send Message
    Couldn't agree more. I am a long time MSFT bigot with hardware experience and 30 years of desktop experience that witnessed my 89 year old mother go from being unable to use her cordless phone to spending the entire day on the iPad. My registered nurse wife never could get Windows but idles the day glued to her iphone 5 apps with nary a question or hiccup. Similarly, my two preteen granddaughters, and their nontech parents, spend the entire day glued to iPhones and they just don't go down.


    My experience with Samsung and BBRY did not go as well. My Samsung Blackjack had keyboard issues and crashed several times. My sister's smart Samsung had to be rebooted several times attempting to upload a photo on Facebook, ending with frustration and no upload. My BBRY Bold had to be completely reloaded three times at a day per reload along with several crashes.


    AAPL all the way for me baby!!
    1 Jul 2013, 11:52 AM Reply Like
  • terryongarland
    , contributor
    Comments (925) | Send Message
    Having my cars screen mirror the page on my iphone is much better than anything currently built into my car.Seems like a better idea than anything built into a car, that is static, and functionally obsolete the day it is installed.
    1 Jul 2013, 12:14 PM Reply Like
  • chopchop0
    , contributor
    Comments (5157) | Send Message
    Having a car screen mirror my Galaxy Note 2 would be even better. Unless only Iphones are capable of being mirrored on a car lol
    1 Jul 2013, 01:44 PM Reply Like
  • Jack Staub
    , contributor
    Comments (93) | Send Message
    I bought a Tesla S three months ago and absolutely love the car but I wish it had an iPad as the navigation & media panel -- rather than the Android-based tablet.


    The odd thing is that EVERY Tesla owner that I've met has an iPhone and iPad, so you would think that providing a seamless integration of iOS would have been more important to Tesla, particularly given the demographics.
    1 Jul 2013, 12:48 PM Reply Like
  • chopchop0
    , contributor
    Comments (5157) | Send Message
    A lot of IPhone owners I know ogle my Galaxy Note 2 whenever they see it. The marketshare data is already showing losses in both the phone and tablet markets for AAPL
    1 Jul 2013, 01:45 PM Reply Like
  • gcgretired
    , contributor
    Comments (39) | Send Message
    chopchop0 is to apple as Mitch McConnell is to Barack Obama; totally objective.
    1 Jul 2013, 06:31 PM Reply Like
  • theregans
    , contributor
    Comments (134) | Send Message
    The most important thing is the retention of customers. AAPL is above 90% which is unheard of!!! This will be the I told you so moment when we see $500 then $600 then $700 and beyond.....
    1 Jul 2013, 06:41 PM Reply Like
  • Robatron84
    , contributor
    Comments (7) | Send Message
    Trailing pe 9.4. Innovation takes time. Others are just catching up. No one still can do it as we'll as aapl. My guess is there will be several new markets for apple that the public will trust apple to take them in.


    1. Paying with your cellphone.
    2. Gaming and tv
    3. Wearable computing.
    4. Your driving experience. Op system and Internet radio.
    5. Your personal cloud.
    1 Jul 2013, 08:43 PM Reply Like
  • davidtwt
    , contributor
    Comment (1) | Send Message
    1. Paying with your cellphone. (Galaxy S4 in Japan has this with Near Field Comm-NFC)
    2. Gaming and tv - Bigger screensize preffered for such, Samsung ahead
    3. Wearable computing.- to be seen
    4. Your driving experience. Op system and Internet radio. - many are working on it, since no news leak on AAPL, i guess they are behind.
    5. Your personal cloud.- everyone is offering what iCloud made famous..


    Samsung has beaten AAPL in the rest of the world which is bigger than USA.
    1 Jul 2013, 10:32 PM Reply Like
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