The split of News Corp. will test the theory that the sum of the parts is greater than the whole...

|By:, SA News Editor

The split of News Corp. will test the theory that the sum of the parts is greater than the whole now that the companies will tend to themselves. The early buzz: 21st Century Fox (FOXA) is on the radar of media analysts with both Lazard Capital and Deutsche Bank initiating the company with a Buy rating. The general take from the Street is the growth potential and outlook for margins for the entertainment company look more appealing than those tied with the new News Corp. (NWSA), although the $2.6B in cash the publishing company will carry around keeps acquisitions and buybacks a viable option.