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In addition to Morgan Stanley, Needham, Deutsche, and SocGen have now downgraded BlackBerry...

In addition to Morgan Stanley, Needham, Deutsche, and SocGen have now downgraded BlackBerry (BBRY +0.2%) in response to its FQ1 miss; the cuts follow Friday downgrades from Macquarie and Wells Fargo. Deutsche's Brian Modoff (Sell) argues heavy marketing spend "will create a heavy cash burn" unless sales pick up. Needham's Charlie Wolf (Underperform) frets about competition. "While [BBM] drove sales in the emerging markets ... the competitive landscape has become much more treacherous with alternative instant messaging services and low-priced Android devices flooding this market." Shares have bounced from their premarket lows.
Comments (10)
  • LYogi
    , contributor
    Comments (1991) | Send Message
     
    We knew this was coming...now the stage is set for a massive earnings beat in Q2 and Q3.

     

    Double down if you've been holding long.
    1 Jul 2013, 10:56 AM Reply Like
  • Continental Kid
    , contributor
    Comments (197) | Send Message
     
    Really...?.....LYogi..... have been saying this since BBRY was at 17. Bucks.......I hope you have deep pockets...
    1 Jul 2013, 12:43 PM Reply Like
  • LYogi
    , contributor
    Comments (1991) | Send Message
     
    that and a whole lot of patience.
    1 Jul 2013, 01:08 PM Reply Like
  • youngman442002
    , contributor
    Comments (5131) | Send Message
     
    here in Colombia they used to own it..now they are losing out to IPhone and Samsung....
    1 Jul 2013, 11:06 AM Reply Like
  • seymour2
    , contributor
    Comments (141) | Send Message
     
    A bandwagon can appear so easy to jump on.
    1 Jul 2013, 12:26 PM Reply Like
  • vantech
    , contributor
    Comments (18) | Send Message
     
    BBRY - "What now, my love."...
    (Hanging on by a thread)
    1 Jul 2013, 01:05 PM Reply Like
  • vantech
    , contributor
    Comments (18) | Send Message
     
    BBRY - "What now, my love?"
    1 Jul 2013, 01:29 PM Reply Like
  • JGRtrader
    , contributor
    Comments (3) | Send Message
     
    My worry is that they don't know how to market to the consumer directly. The have failed at that every time they tried. They know how to sell to IT. They should look at a new Marketing exec.
    1 Jul 2013, 01:33 PM Reply Like
  • usajordi
    , contributor
    Comments (207) | Send Message
     
    If BBRY moves very fast to correct last mistakes...
    TH could remain as a CTO, and lets turnaround BBRY fast!.
    Get the best CEO who has great charisma and the best communication skills, so much needed for Wall Street, (we all know that the top candidates would love to take the challenge).
    Replace Marketing and PR team ASAP
    Support all devices sold so far and release all necessary applications that enable clients to be totally updated to the possibilities of BB10 and the last technologies that BBRY has.
    Improve customer service, with immediate response to calls.
    Have immediate action to cut any fat or unnecessary expenses.
    BBRY could be in a winning situation very shortly.
    Please TH don't wait to act, clock is ticking very fast!
    2 Jul 2013, 05:21 AM Reply Like
  • Craigster63
    , contributor
    Comments (12) | Send Message
     
    Just ordered my Q10, our IT department is testing the BES server and should be available to all employees by the end of July. I work for one of the big 5 Canadian banks.

     

    I considered the iphone especially after TH not supporting the playbook with the 10 OS (very disappointed). The playbook is an amazing tablet and I especially liked the ability to tether off my phone.

     

    That said, the main reason I use a BB device is for e-mail and responding to clients queries, there is no better keyboard for speed and accuracy than a Blackberry. If you want a toy and apps then I would suggest an iphone, my children have them. I would not be as concerned about security with an iphone or any other device as our firm is using the BES server and in my mind that is their responsibility, I'm just an employee/number.

     

    Long BB/BBRY at $6.60, sold 1000 @ 17, playing with the house's money.
    8 Jul 2013, 10:31 PM Reply Like
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