J.C. Penney (JCP -1.9%) unveils a major transformation plan including a new pricing structure...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney (JCP -1.9%) unveils a major transformation plan including a new pricing structure designed to draw in consumers. In essence, the retailer will offer fewer sales and more predictable pricing, in order to gain loyalty and avoid chasing hyperactive bargain hunters.