The anticipated Moto X phone will "allow users to fully customize the look of the device with...

The anticipated Moto X phone will "allow users to fully customize the look of the device with different colors and an engraving," ABC News reports. In addition, a new Texas plant will allow Google (NASDAQ:GOOG) to "deliver the personalized device to buyers within days of placing the order." Motorola has already unveiled ads declaring the X, previously rumored to have ho-hum display/CPU specs but advanced sensors and battery-saving tech, to be "the first smartphone that you can design yourself."