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The anticipated Moto X phone will "allow users to fully customize the look of the device with...

The anticipated Moto X phone will "allow users to fully customize the look of the device with different colors and an engraving," ABC News reports. In addition, a new Texas plant will allow Google (GOOG) to "deliver the personalized device to buyers within days of placing the order." Motorola has already unveiled ads declaring the X, previously rumored to have ho-hum display/CPU specs but advanced sensors and battery-saving tech, to be "the first smartphone that you can design yourself."
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