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Beyond the match: If tennis star Andy Murray is able to become the first Brit to win Wimbledon...

Beyond the match: If tennis star Andy Murray is able to become the first Brit to win Wimbledon in 77 years, sponsors Adidas (ADDYY.PK) and Swatch (SWGAY.PK) could get a nice PR boost. Murray's quest isn't your garden-variety sporting event in the U.K. with passions running high and has put the two companies on center court with Murray into the view of hundreds of millions.
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Comments (2)
  • Philip Marlowe
    , contributor
    Comments (1213) | Send Message
     
    Yeah, even if Murray beats Janowicz (which is not looking too certain now), Djoko will destroy him in the final. Adidas and Swatch should look to Eastern Europe for their tennis stars. Tennis-wise eastern europeans are like the african americans of europe.
    5 Jul 2013, 02:11 PM Reply Like
  • hansahdbfj
    , contributor
    Comment (1) | Send Message
     
    how?
    20 Jul 2013, 10:26 AM Reply Like
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