Upcoming movie Pacific Rim from Warner Bros. (TWX) will be the first movie to feature a...

|By:, SA News Editor

Upcoming movie Pacific Rim from Warner Bros. (TWX) will be the first movie to feature a "SuperTicket" at Cineplex theaters which gives purchasers an admission ticket and the rights to a digital copy of the film prior to its wider DVD and Blu-Ray release date. The premium ticket is a growing trend in the industry. Last month, Regal Cinemas (RGC) and World War Z (VIAB) partnered on a $50 ticket loaded with add-ons.