AT&T (T) has updated its privacy policy to give it the right to sell anonymous data about...

|By:, SA News Editor

AT&T (T) has updated its privacy policy to give it the right to sell anonymous data about its users' locations and browsing/app activity to third parties. Potential buyers include marketers, retailers, research firms, and government agencies. Though privacy advocates can't be thrilled, Ma Bell and other U.S. carriers see a multi-billion-dollar opportunity enabled by the mobile data boom and the development of more powerful big data/analytics platforms. Verizon (VZ) launched its Precision Market Insights division last October to address the opportunity.