Amazon (AMZN) has responded to Barnes & Noble's (BKS) Nook price cuts (coming ahead of a...

|By:, SA News Editor

Amazon (AMZN) has responded to Barnes & Noble's (BKS) Nook price cuts (coming ahead of a tablet market exit), and perhaps also the pending launch of a next-gen Nexus 7, by slashing the U.S. price of the 7" Kindle Fire HD to $169 from $199. Meanwhile, both Amazon and B&N have cut tablet prices in Europe. In the U.K, the 7" Nook HD (8GB) now goes for £99, and the 7" Kindle Fire HD (16GB) for £139. In addition to Google, Amazon and B&N have been seeing tough competition from Samsung and a slew of Chinese/Taiwanese OEMs selling sub-$200 Android tablets.