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Despicable Me 2 from Comcast's (CMCSA) Universal Studios made mincemeat out of Disney's (DIS)...

Despicable Me 2 from Comcast's (CMCSA) Universal Studios made mincemeat out of Disney's (DIS) The Lone Ranger at the box office, pulling in an impressive $142.1M during the extended July 4th weekend compared to the below-estimates $48.9M for the Johnny Depp film. Though Alan Horn sits as the chairman of Walt Disney Studios, the exec is likely to be spared most of the criticism for the film's poor reception because The Lone Ranger project was inherited from the previous regime. What to watch: Horn will hang his hat on the three Star Wars movies and several Lucasfilm spinoffs on the agenda which could make Disney's big foray (+$250M budget) into westerns just a blip on the radar.
Comments (8)
  • If I am counting right, Disney has had "hits" with 2 out of their last 3 releases. Monsters University is still making money and Oz: The Great and Powerful was a huge hit. The Lone Ranger is now projected to lose $150M. This is before overseas numbers come in and DVD/Blue Ray sales are tallied. How much money will Disney really "lose" on this movie. They made a profit, albeit a slim one, with John Carter.

     

    Bat two for three enough and you end up in the Hall of Fame.

     

    I am long DIS and took my daughter to Despicable Me 2 over the weekend. I will see The Lone Ranger in the next few weeks.
    7 Jul 2013, 09:11 PM Reply Like
  • We saw Lone Ranger today,expecting it to be awful after all the negative reviews. But we liked it, much better than Man of Steel.

     

    LR has more violence than I would normally expect from a Disney movie. Maybe Despicable Me 2 is more for families and LR for adult audiences.maybe. I don't think LR vs. Despicable is an either/or proposition. they're very different.
    7 Jul 2013, 11:33 PM Reply Like
  • Interesting to see if LR doesn't make a solid showing if enough people end up liking it. Sometimes the reviewers aren't that hip on some of the quirky stuff from Johnny Deep.
    8 Jul 2013, 01:47 AM Reply Like
  • Stone,

     

    I felt like he was forcing it a little bit because he already invented a Pirate for Disney, and they kind of counted on him to do something similar in this instance, invent a unique and buzz worthy character. An actor can only do so much, although he is masterful at it. They should have just called the movie Tonto and the Lone Ranger. Armmie Hammer couldn't hold a cup of water next to Depp.
    8 Jul 2013, 10:33 AM Reply Like
  • 49 million is that global or U.S. sales only... not great not bad still has weeks to run....then there is streaming to follow....a couple people in my household plan on going soon...couldn't go see it first week because of vacation at Disneyland.....
    7 Jul 2013, 09:13 PM Reply Like
  • that is a US number for an extended July 4th weekend which means wednesday to sunday. $49mil for a big production like that over an extended weekend is pretty poor. Global numbers are expected to be quite low due to the fact that it is a western, albeit not your typical western. Westerns in general have never done well overseas.

     

    Also remember that most of the numbers you see for movie budgets are production budgets. Marketing/Advertising budgets are something else on top of that number. Another important thing to note is that the numbers that are reported are total gross. Total gross is what the movie makes before it is split down the usual 60/40 studio/theater take. So in general, over the life of the movie at least while in theaters, the movie needs to have at least 60% of its total gross = the budget + marketing/advertising to be profitable. Chances of that happening so far for lone ranger look pretty dim :(

     

    This is not to say that disney won't be fine, because this really is just a blip on the radar and in all honesty they can afford to take chances at things that have the possibility to become franchises.
    7 Jul 2013, 10:41 PM Reply Like
  • No surprise that a politically-correct version of The Lone Ranger would be a flop. High on special effects and short on story.
    7 Jul 2013, 11:01 PM Reply Like
  • Saw both this week...DM2 was fantastic, but mostly for the minions, which I said in the middle of the movie there has to be a minions movie, lo and behold at the end of the film they did a casting spoof for minions the movie...the ending I was rolling with laughter, tears and all.

     

    Lone Ranger, quirky but fun...sometimes HA-HA...huh? but overall a good film, just like Pirates of the Caribbean. None of those films were spectacular yet made a boat load of money.
    8 Jul 2013, 12:03 AM Reply Like
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