Seeking Alpha

Reviews of products and services on sites such as Amazon (AMZN +0.8%), Yelp, and TripAdvisor...

Reviews of products and services on sites such as Amazon (AMZN +0.8%), Yelp, and TripAdvisor (TRIP -0.5%) increasingly fall prey to fake postings and paid placements - as online marketing continues to veer off into non-traditional channels. Will the sites be able to keep up with all the spam or will they lose part of their catchet and value under the deluge?
From other sites
Comments (2)
  • Richard Mackenzie
    , contributor
    Comments (453) | Send Message
    Those sites need to change their Terms of Service to offer the ability to place "fake" or "paid" reviews for the price of $1,000,000.00 per review. Then whenever they suspect a review is not legitimate they should invoice the person making the review, and follow up with lawyers...
    27 Jan 2012, 11:19 AM Reply Like
  • Tschurin
    , contributor
    Comments (368) | Send Message
    Much of the value of postings at such sites is the extra information they provide about a product or service. Even if the information is from a paid poster, it may still have value to a prospective buyer, as long as the information is accurate.
    27 Jan 2012, 11:55 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs