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Reviews of products and services on sites such as Amazon (AMZN +0.8%), Yelp, and TripAdvisor...

Reviews of products and services on sites such as Amazon (AMZN +0.8%), Yelp, and TripAdvisor (TRIP -0.5%) increasingly fall prey to fake postings and paid placements - as online marketing continues to veer off into non-traditional channels. Will the sites be able to keep up with all the spam or will they lose part of their catchet and value under the deluge?
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Comments (2)
  • Richard Mackenzie
    , contributor
    Comments (453) | Send Message
     
    Those sites need to change their Terms of Service to offer the ability to place "fake" or "paid" reviews for the price of $1,000,000.00 per review. Then whenever they suspect a review is not legitimate they should invoice the person making the review, and follow up with lawyers...
    27 Jan 2012, 11:19 AM Reply Like
  • Tschurin
    , contributor
    Comments (368) | Send Message
     
    Much of the value of postings at such sites is the extra information they provide about a product or service. Even if the information is from a paid poster, it may still have value to a prospective buyer, as long as the information is accurate.
    27 Jan 2012, 11:55 AM Reply Like
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