Netflix's (NFLX +1.6%) rise has made Hollywood more comfortable backing the kinds of "risky"...
Jul 8 2013, 12:00 ET
Netflix's (NFLX +1.6%) rise has made Hollywood more comfortable backing the kinds of "risky" serialized dramas the streaming giant's viewers love to binge-watch, the WSJ observes. The revival of Fox's (FOXA) The Killing - AMC (AMCX) agreed to a third season at a lower price after Netflix struck a deal for exclusive streaming rights 3 months after the season finale - is named an example. But Netflix also presents challenges; the company has become more selective about the shows it licenses and renews, challenging Hollywood's preference for bundling, and is now more interested in exclusive deals. Also: Warner Bros. (TWX) and CBS are reportedly thinking of joining Lionsgate and Dreamworks in creating original content for Netflix.