NBCU (CMCSA) will use a new approach to marketing films on its network properties by using...


NBCU (CMCSA) will use a new approach to marketing films on its network properties by using customized TV spots tailored for each network's demographics and pushing consumers to use its Fandango ticket service. Summit Entertainment (LGF) film Red 2 will be a test case for the NBCU-Fandango integration.

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