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Garmin (GRMN) unveils the HUD, a $130 head-up display that projects directions onto a...

Garmin (GRMN) unveils the HUD, a $130 head-up display that projects directions onto a transparent film placed on a car's windshield. That is, provided one pairs it with a Bluetooth-enabled smartphone running a compatible navigation app. Garmin is looking for ways to keep its automotive/mobile unit's sales (still 45% of revenue) from slumping further; they fell 10% Y/Y in Q1. (Mercedes-Benz deal) (K2 platform)
Comments (3)
  • Philip Marlowe
    , contributor
    Comments (918) | Send Message
    Citroen had this 10 years ago. Pretty much any automotive innovation is something Citroen had 10 years ago.
    8 Jul 2013, 06:48 PM Reply Like
  • rokgpsman
    , contributor
    Comments (452) | Send Message
    Next they'll have one for teenagers that projects their text messages and game apps onto the windshield.
    8 Jul 2013, 07:50 PM Reply Like
  • edelsteijn
    , contributor
    Comments (59) | Send Message
    Garmin has no maps (3 worldplayers are: Google, Nokia-Navteq, TomTom-TeleAtlas) so it will loose marketshare in Automotive.
    Also in the booming smartphone-market the lack of maps will limit their opportunities.


    TomTom already closed deals with Apple, Samsung, BlackBerry, China-Autonavi, Intel-Telemap etc.etc.
    In Automotive TomTom is rapidly expanding its position (Fiat/Chrysler, BMW, Mazda, Renault, Toyota, Peugeot/Citroen, Mercedes (real-time traffic) etc.etc.)
    9 Jul 2013, 05:10 AM Reply Like
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