Vodafone's (VOD +0.3%) U.K. prepaid subs are up in arms over the carrier's plan to begin billing...


Vodafone's (VOD +0.3%) U.K. prepaid subs are up in arms over the carrier's plan to begin billing users by the minute (while rounding numbers up), rather than by the second, starting on Aug. 1. For example, a call that lasts 2 minutes and 10 seconds will now be billed as 3 minutes. Vodafone insists it's just trying to simplify its pricing. The fact its U.K. revenue fell 3.7% Y/Y in FY13 might have something to do with the decision.

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Comments (1)
  • timddeb
    , contributor
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    looks like their revenue will rise while people use up their credit then fall. Accountants have an extremely short horizon don't they. Still as stupid as ever, they will mess up again.
    10 Jul 2013, 04:33 AM Reply Like
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