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Blackberry (BBRY) fired U.S. VP of Sales Richard Piasentin last month following the poor take-up...

Blackberry (BBRY) fired U.S. VP of Sales Richard Piasentin last month following the poor take-up of the company's new devices in the country. As part of its restructuring, Blackberry reportedly intends to axe more middle management in sales and support, adding to 5,000 layoffs in the last FY.
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Comments (24)
  • Guest Eh
    , contributor
    Comments (476) | Send Message
     
    Sounds like the perfect move under the circumstances.
    10 Jul 2013, 08:20 AM Reply Like
  • Ben Hofstede
    , contributor
    Comments (83) | Send Message
     
    As far as the sales in the USA went, I would have never guessed BBRY even had a VP of sales in the US.
    Now that I know, I think BBRY should've decapitated and quartered him as well. Instead of just firing him.
    10 Jul 2013, 08:28 AM Reply Like
  • JackBloomberg
    , contributor
    Comments (4) | Send Message
     
    Very clever. Very Juvenile.
    Sure adds to the solution of B's short-term problems.
    10 Jul 2013, 02:13 PM Reply Like
  • usbusinessman
    , contributor
    Comments (29) | Send Message
     
    Wrong, Blackberry should fire the CEO T. Heins.
    He is to blame for everything.
    He is with BBRY-RIMM for over 5 years.
    Time to clean house. start from the top.
    12 Jul 2013, 09:02 PM Reply Like
  • grampycan1
    , contributor
    Comments (5) | Send Message
     
    Unfortunate but a necessary first step toward US market penetration and carrier acceptance. Hope this will address the hugely nagging question surrounding market and carrier support.
    10 Jul 2013, 08:43 AM Reply Like
  • Slickyboy
    , contributor
    Comments (41) | Send Message
     
    Firing is a good first step as clearly he has not delivered for Blackberry. However, finding the right replacement to help the country get back on track is key. Someone who can more closely work Blackberry's partners in the US including the large carriers like Verizon and AT&T. Much of the lackluster launch in the US was due to their lack of enthusiasm and equal prioritization for Blackberry's products as the other makers. While much has been made about the carrier's desire to have competition in the market with 4 major operating systems, they did not demonstrate this at all during the US launch!
    10 Jul 2013, 08:43 AM Reply Like
  • alext1379
    , contributor
    Comments (706) | Send Message
     
    Will give shares a bump as it is assigning blame for last quarter's US sales, don't know how long it will be lived though. Moving forward, I would expect Z10 to match last quarters with Q10 sales pushing BB10 devices up, anything less would be a disappointment.

     

    Although, I am focused more on BES10 licenses going forward rather than device sales. To me, phone sales are now a bonus while BES10 will be their core revenue driver.
    10 Jul 2013, 08:56 AM Reply Like
  • john001
    , contributor
    Comments (720) | Send Message
     
    An unfortunate but necessary move.
    10 Jul 2013, 09:05 AM Reply Like
  • kherman
    , contributor
    Comments (798) | Send Message
     
    Blackberry gave no reason as to why he was fired. Just for clarity here.
    10 Jul 2013, 10:30 AM Reply Like
  • arabika
    , contributor
    Comments (4) | Send Message
     
    how do you know?
    10 Jul 2013, 12:17 PM Reply Like
  • 4ronk
    , contributor
    Comments (61) | Send Message
     
    It's the head of marketing that should go!
    10 Jul 2013, 11:47 AM Reply Like
  • Ben Hofstede
    , contributor
    Comments (83) | Send Message
     
    Funny thing you say that, because he was the head of marketing too.
    Look up his LinkedIn Profile!

     

    http://linkd.in/15fn924

     

    So from that point of view it was a more than necessary decision. In fact, he made his job so bad, that it raises assumptions he may have willingly sabotaged BBRY.
    10 Jul 2013, 12:48 PM Reply Like
  • Izeyll
    , contributor
    Comments (10) | Send Message
     
    They are "reportedly" firing more? Reported by whom?
    10 Jul 2013, 12:17 PM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    http://bit.ly/15ff4uk
    http://bit.ly/1diMlYF

     

    Very interesting! That's the real world!
    10 Jul 2013, 12:57 PM Reply Like
  • LibertyCampaign
    , contributor
    Comments (506) | Send Message
     
    Another reason to buy a Z10! Google is a traitor, Apple is being sued to death, and Samsung is giving them the nail for their coffin. Blackberry will soon come out of the shadows, and regain their position in the market.
    10 Jul 2013, 01:18 PM Reply Like
  • LibertyCampaign
    , contributor
    Comments (506) | Send Message
     
    The NSA is getting out of hand. I've talked to some people and they say "I don't care if the government is monitoring me, I've done nothing wrong." The problem is not "mis-doings", it's the infringement on decency, and our rights to privacy. It's not the governments job to know where my birthmarks are, or how many fillings I have, or if I regular, or irregular on any given day. The more they violate our personal liberties the more we will grow to mistrust American technology...and that's not good for our economy.
    10 Jul 2013, 01:26 PM Reply Like
  • LibertyCampaign
    , contributor
    Comments (506) | Send Message
     
    One big mistake is having a dummy Z10 device in Best Buy...where Samsung is buying up real estate. Even having a small end cap or free standing kiosk would greatly improve the visibility in these stores. Also Target doesn't even have the Z10, or Q10. This was a smart move for Blackberry to fire the VP of Sales, because he didn't do his job. I find it amazing with such a lack of marketing, that they sold 3.7 million devices in 5 month, I can imagine how many they could have sold with a proper marketing campaign. They recently hit bottom, but they are seeing where they can improve, and they are fixing it. It might have worked out to Blackberry's advantage though, because the OS is now better, and updates that are influenced by consumers are making BB10 even better. They need to act fast though, they need to plan for gen 2 of the Z10, before Apple releases their iPhone 6. Right not the Z10 outperforms the iPhone 5 in several categories. Better processor, double the ram, ext SD port, HDMI out, better screen res, and a replaceable/stronger battery. Marketed right and this just might be the end of the iPhone with the obvious help from Samsung.
    10 Jul 2013, 01:13 PM Reply Like
  • Nessuno
    , contributor
    Comments (176) | Send Message
     
    Moves of this nature by any company is indicative of a dysfunctional senior management team. This development is merely a precursor of other shoes to drop. There must be issues that can't be resolved which will only drag BB even lower. I want to see BB succeed but it's starting to look less likely that they will.

     

    You can be sure that the fired VP of Sales was a competent and knowledgeable individual. The fact that their strategies to increase market presence and unit sales seems to be stalling, reflects negatively on the entire senior management team in terms of strategic initiatives execution at BB.
    10 Jul 2013, 03:26 PM Reply Like
  • rra022001
    , contributor
    Comments (25) | Send Message
     
    It is incompetence in middle mgmt that has made BBRY what it is today. I always wondered why there where no BlackBerry kiosks at places like Walmart, Bestbuy, Target or carrier stores. I figured it was the formentioned companies who were flat out refusing any and all BlackBerry promos and adverts.
    If it is really true that Marketing in USA failed due to incompetence by one or more a, b or c level marketing execs, those individuals should be tried in court for willfully sabotaging BBRY overall presence in the US.
    10 Jul 2013, 03:39 PM Reply Like
  • Ben Hofstede
    , contributor
    Comments (83) | Send Message
     
    Don't be ridiculous! A BBRY "kiosk" (Kiosk? Really?) at a discounter/supermarket would annihilate every little inch of BBRY's marketing and corporate identity. BBRY's are highpriced commodities, and their price is correlated with certain status expectations.

     

    The sales VP failed, because he wasn't able to manage that the carriers and stores promoted BBRY in the expected way. Also he wasn't able to force sales (by forcing the sales teams) in B2C.
    It seems like that guy wanted to get fired.
    10 Jul 2013, 05:01 PM Reply Like
  • cereal
    , contributor
    Comments (754) | Send Message
     
    I agree here, BB has a status to maintain and should only sell high priced/exclusive phones not meant for the rabble.
    10 Jul 2013, 05:34 PM Reply Like
  • rra022001
    , contributor
    Comments (25) | Send Message
     
    Okay okay, Walmart and Target are a bit overkill ;). I do however agree on your other points.
    10 Jul 2013, 09:25 PM Reply Like
  • john001
    , contributor
    Comments (720) | Send Message
     
    I was long BB but bailed and, probably like a number of other investors, I am watching the share price drop to around $6 before buying back in. So....any negative analysts comments are actually welcome at this time. Ditto for management boots.
    11 Jul 2013, 02:42 PM Reply Like
  • usbusinessman
    , contributor
    Comments (29) | Send Message
     
    Lets replace the real culprit for BlackBerry's problems.
    Change the CEO.
    12 Jul 2013, 09:03 PM Reply Like
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