Kroger (KR +0.6%) says it will end its popular double-discount program as it moves to "everyday"...

|About: Kroger Co. (KR)|By:, SA News Editor

Kroger (KR +0.6%) says it will end its popular double-discount program as it moves to "everyday" pricing. If the strategy sounds vaguely familiar, it's not a far cry from the strategy adopted by J.C. Penney to disastrous results. Though other grocery chains have also ended double couponing and the company maintains customer response is positive, the JCP lesson on separating a customer from a coupon still speaks volumes.