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Kroger (KR +0.6%) says it will end its popular double-discount program as it moves to "everyday"...

Kroger (KR +0.6%) says it will end its popular double-discount program as it moves to "everyday" pricing. If the strategy sounds vaguely familiar, it's not a far cry from the strategy adopted by J.C. Penney to disastrous results. Though other grocery chains have also ended double couponing and the company maintains customer response is positive, the JCP lesson on separating a customer from a coupon still speaks volumes.
Comments (4)
  • User 130787
    , contributor
    Comments (2) | Send Message
     
    JC Penny raised prices by changing the mix of items, consumers were not fooled, Kroger has done this in several markets successfully. No comparison
    11 Jul 2013, 01:16 PM Reply Like
  • Tricky
    , contributor
    Comments (1583) | Send Message
     
    The everyday low price strategy has worked well for some retailers, including Walmart and Lowes.

     

    But far be it from me to stand in the way of a snarky Market Current
    11 Jul 2013, 02:07 PM Reply Like
  • OTISBOJANGLE
    , contributor
    Comment (1) | Send Message
     
    Couponing is different than running a promotion. Just because they are getting rid of double coupons does not mean they getting rid of hi-low promotional activity.
    12 Jul 2013, 09:39 AM Reply Like
  • J RANDAL
    , contributor
    Comments (2) | Send Message
     
    I just bought some stock today the chart looks great!!!
    This stock also has a low valuation which is great.
    12 Jul 2013, 02:24 PM Reply Like
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