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Japanese e-commerce giant Rakuten is looking to take on Netflix (NFLX +4.1%) and Amazon's (AMZN...

Japanese e-commerce giant Rakuten is looking to take on Netflix (NFLX +4.1%) and Amazon's (AMZN +1.2%) Lovefilm unit in Europe: the company is launching a beta of its Wuaki TV/movie streaming service, already offered in Spain, in the U.K., and plans to offer it across top European markets within the next 18-24 months. Wuaki is initially charging U.K. subs just £2.99/month ($4.50/month); Netflix and Lovefilm respectively charge £5.99/month and £4.99/month. Wuaki needs to play catch-up when it comes to TV/mobile device support; for now, the service only works on PCs. There are still several large European markets uncovered by Netflix, Lovefilm, or both, but the companies are gradually changing that.
Comments (1)
  • Wuaki?
    Rakuten?
    Shouldn't they choose a better name to compete against the heavyweights internationally?
    Learn from other Japanese international brands: Toyota, Sony etc.
    Even chinese Alibaba chose a universal name to go with its international ambitions rather than a native-language exotic tongue-twister..
    12 Jul 2013, 12:03 PM Reply Like
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