The Chinese government is reportedly planning to end a 13-year ban on game console sales, on the...

|By:, SA News Editor

The Chinese government is reportedly planning to end a 13-year ban on game console sales, on the condition the consoles are made in a proposed Shanghai free trade zone. The legalization of console sales could be a modest negative for Chinese online gaming firms such as NTES, GA, GAME, PWRD, CYOU, and TCEHY.PK, but TechInAsia thinks Sony (SNE) and Nintendo (NTDOY.PK) investors shouldn't rush to celebrate. Consoles aren't hard to find on the black market today, and buyers tend to go for hacked systems that support pirated games. On the other hand, legalization will allow console vendors to advertise in China and sell translated titles.