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AT&T and Best Buy have slashed the BlackBerry Z10's (BBRY -1.1%) subsidized price to $49...

AT&T and Best Buy have slashed the BlackBerry Z10's (BBRY -1.1%) subsidized price to $49 amidst weak U.S. sales, and Verizon has cut its price to $99. News of the price cuts comes shortly after the WSJ reported BlackBerry recently fired its U.S. sales chief, and Thorsten Heins put the blame for the Z10's soft U.S. launch on poor sales/marketing efforts and training.
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Comments (32)
  • Andreas Hopf
    , contributor
    Comments (8895) | Send Message
     
    BBRY is a bottomless pit http://bit.ly/1drmeij
    12 Jul 2013, 12:48 PM Reply Like
  • NoteWorthy
    , contributor
    Comments (63) | Send Message
     
    You should know - You are likely part Finnish!
    12 Jul 2013, 01:08 PM Reply Like
  • wretchedturkey
    , contributor
    Comments (517) | Send Message
     
    @Andreas Hopf

     

    Are you sure that these cuts are going to be eaten by BBRY? My understanding was that these were cuts were at the carrier level but I could be wrong. I'm just trying to get clarification.
    12 Jul 2013, 02:31 PM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    Wow, was that picture made in Finnland? Perhaps it was thought for Nokia! :-)
    12 Jul 2013, 03:19 PM Reply Like
  • Andreas Hopf
    , contributor
    Comments (8895) | Send Message
     
    Ladybower reservoir overflow, Derbyshire, Peak District, England.

     

    You should visit the Peak District. Beautiful hikes. Upon reaching the dam, you can discard your Q10 with not so much as a leisurely swing of your arm.
    12 Jul 2013, 06:12 PM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    No need for that :-) My Z10 works fine for me and my data is secure! Not like other systems, which send my emails to the NSA or have spy software included.
    13 Jul 2013, 04:14 AM Reply Like
  • Andreas Hopf
    , contributor
    Comments (8895) | Send Message
     
    Consumers don't care about security. Enterprises have better solutions. Otherwise, BBRY's products would continuously sell outstandingly well.

     

    The reality is: hardly anyone buys them, apart from the occasional neckbeard here and there.
    13 Jul 2013, 08:49 AM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    Well, go on and support Nokia elsewhere! :-) Perhaps if you do a good work, i'll buy some NOK shares, too ;-) But i'll never buy a Windows Phone device!
    13 Jul 2013, 09:00 AM Reply Like
  • cereal
    , contributor
    Comments (752) | Send Message
     
    Frank, BB has installed spyware on their phones.

     

    "The spying software by Carrier IQ is also on your BlackBerry. It likely functions in the same way it does on Android."

     

    "It collects everything. It can track the addresses you visited through the browser, the content of text messages, and much, much more."

     

    "It doesn’t matter how secure of a connection you can put your BlackBerry through, the data is still collected by the spyware and sent to BlackBerry and/or carrier."

     

    Everything You Do on Your BlackBerry is Secretly Tracked by Carrier IQ
    http://bit.ly/14RbbND
    14 Jul 2013, 05:09 AM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    @cereal

     

    "*UPDATED* According to this statement, Research In Motion said on Thursday that it does not install or authorize its carrier partners to install the Carrier IQ software on its BlackBerry smartphones."

     

    http://bit.ly/17fApWa

     

    http://bit.ly/14RbbND

     

    And cereal, please look on the timestamp! "November 30, 2011"
    15 Jul 2013, 07:59 AM Reply Like
  • john001
    , contributor
    Comments (720) | Send Message
     
    Nothing like a "proverbial hanging" to make TH come to his senses.
    12 Jul 2013, 12:50 PM Reply Like
  • LYogi
    , contributor
    Comments (2259) | Send Message
     
    Stock is massively undervalued despite this hiccup
    12 Jul 2013, 01:06 PM Reply Like
  • Continental Kid
    , contributor
    Comments (211) | Send Message
     
    Give it up...LYogi....you have been spouting off how great BBRY is an undervalued since 17 bucks......
    12 Jul 2013, 02:16 PM Reply Like
  • LYogi
    , contributor
    Comments (2259) | Send Message
     
    We'll talk a year from now and see who was right
    13 Jul 2013, 02:28 AM Reply Like
  • NoteWorthy
    , contributor
    Comments (63) | Send Message
     
    http://bit.ly/1droqGp
    12 Jul 2013, 01:07 PM Reply Like
  • NoteWorthy
    , contributor
    Comments (63) | Send Message
     
    The transformation begins...

     

    http://bit.ly/1droqGp
    12 Jul 2013, 01:07 PM Reply Like
  • rra022001
    , contributor
    Comments (25) | Send Message
     
    As I mentioned before, I live in the Dallas area and BBRY commercials on the z10 were non existent except for the Superbowl clips...

     

    Unlike in 2010/2011 where Verizon Bold and Tour commercials appeared periodically on TV, I have only recently( that is within the last two weeks) seen z10 commercials on a semi regular basis. Aside from that, the real estate for BlackBerry at places like Bestbuy is marginal at best. Samsung and Apple devices hog all of the display area.
    Carrier and Bestbuy employees generally have no clue on how to exhibit the power,value and functionality of the new QNX core devices for lack of training,hardware, associated accessories and documentation...
    12 Jul 2013, 01:11 PM Reply Like
  • il_Toto
    , contributor
    Comments (7) | Send Message
     
    I totally agree that the launching of the Z10 in the US was very poor. No marketing whatsoever. I heard about the Z10 because I've been following the stock since last year. Not to mention the adventure I endured to get this phone from AT&T.

     

    Nevertheless I'm very happy with phone and I do believe the company turnaround is possible. I sense BBRY is doing things correctly, but at the end is all about perception. Again, where is the marketing? Why there isn't a champion for BBRY? I feel the company should be more vocal about their products and their plans. I know TH is no Steve Jobs or Elon Musk but for christ's sake! The company is taking punches from a lot of people and the only reaction I've seen is silence. How do you fight the much negative perception with silence?

     

    Thanks for listening.
    12 Jul 2013, 02:28 PM Reply Like
  • Zzoot1
    , contributor
    Comments (205) | Send Message
     
    Heins never like the shareholders and he was appointed
    by the previous co Ceos who had to repay money back to the Shareholders.
    All Blackberry had to do was shipped enough phones to
    meet Analysts' target. The Carriers' inventories were bone dry and if they didn't sell in one Quarter, there were other Quarters.

     

    Heins made sure their shipments were below the most pessimistic
    Analysts out there.
    12 Jul 2013, 01:29 PM Reply Like
  • jaberwock
    , contributor
    Comments (252) | Send Message
     
    Nothing new here

     

    Those prices have been available at Amazon and Costco for about a month
    12 Jul 2013, 01:31 PM Reply Like
  • pvshah6542
    , contributor
    Comments (92) | Send Message
     
    Even in a place like India BB Z10 prices have come down from astronomical Rs 43,000 to current price of Rs 33,500
    12 Jul 2013, 01:40 PM Reply Like
  • kherman
    , contributor
    Comments (798) | Send Message
     
    Well, that leaves 149 carriers that didn't do this
    12 Jul 2013, 02:27 PM Reply Like
  • Chris&BB
    , contributor
    Comments (271) | Send Message
     
    can anyone tell the relevance (or lack thereof) of how BB is getting higher numbers in the US on StatsCounter the more you bring the graph data to the present? For example, 30 days is 1.7% and 1 day is 4.4%? I find it interesting but am not sure of the relevance to share prices
    12 Jul 2013, 02:27 PM Reply Like
  • alext1379
    , contributor
    Comments (706) | Send Message
     
    Wonder why they didn't want to mention that the following from Verizon?
    Q10, iP5 and S4 are still at $199.
    Z10 and S3 are the same price, $99.
    Windows Phones are $99 and less.

     

    At AT&T.
    Q10, iP5, S4 all $199.
    Z10 certified like new $49, Z10 new, $99. iPhone 4S has the same deal. S3 New $99.
    All Lumias $99.

     

    BestBuy
    New S3 is $49. Z10 is in fact $49 new although they didn't make it very easy to find BB, you had to search by OS, not phone.

     

    Looks like the usual selective memory deal.
    12 Jul 2013, 04:48 PM Reply Like
  • THINK_Lyndon
    , contributor
    Comments (13) | Send Message
     
    Seems a little harsh - especially given the US launch was months behind the official launch, the marketing had been almost non-existent prior to the launch and poor at and after launch, the company had been unable to identify a target audience beyond, 'hyper connected people' and the less said about the Super Bowl advert the better!
    12 Jul 2013, 04:48 PM Reply Like
  • rra022001
    , contributor
    Comments (25) | Send Message
     
    I can only imagine that tv time in US cable and OTA channels are pricey to say the least but how about radio, AM/FM?

     

    AM station 1310 / FM 104.1(The Ticket) is constantly blaring Android and Apple based adverts but no BlackBerry. Thorsten, does your organization realize that 1310 The Ticket in Dallas Ft. Worth is the number 1 sports talk show in the Dallas Ft.Worth metroplex ( not to mention online listeners globally)? The target demographic is 25 to 54 years old!!! They are the recipient of the coveted Marconi Award!
    12 Jul 2013, 07:10 PM Reply Like
  • crispyoz
    , contributor
    Comments (33) | Send Message
     
    In Australia most people don't even know BlackBerry have released new phones. The main carrier Telstra only recently released them, months after I could order online.

     

    Advertising has only been some bus stop signage.
    13 Jul 2013, 12:57 AM Reply Like
  • logistics
    , contributor
    Comments (53) | Send Message
     
    I havn't read other comments, sure lot will not read mine. BB10 is not simple, the HUB on the left is garbage that shall me taken out ASAP. Make it more like a short cut menu, sell the phone free with 2 year contract or probably offer $50 cash back. Yes the Phone is different the employees of BB have tried there best but the user experience is worstest at best compared to other OS even windows Mobile. I hope one of the management guys at BB reads this, if they want to increase sales in America.
    13 Jul 2013, 01:15 AM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    Have you used a BlackBerry 10 device for over a few minutes? Well, i think if someone has problems with BlackBerry 10, he should use a feature phone or typewriter! It's easy, you only have to learn a little, then you can handle it fast and productive! And i must laugh... Windows Phone is much nastier. It's more colorful, but that's all! And also I don't want to be spied out or I don't want that my emails are sent to some agencies! Long BBRY!
    13 Jul 2013, 04:18 AM Reply Like
  • alext1379
    , contributor
    Comments (706) | Send Message
     
    obviously you haven't. You do make a good point though, HUB might not be the best for lefties. BB needs to update so you can set flow to go left and right for Lefthanded people.
    13 Jul 2013, 09:02 AM Reply Like
  • Frank Siedler
    , contributor
    Comments (913) | Send Message
     
    @alext1379

     

    Yes, with that point you could be right. I am not left or right, can use it on both ways. But that would be perhaps a nice option for BlackBerry 10! Don't know, if left handed people need that!?
    13 Jul 2013, 09:24 AM Reply Like
  • ATInsider
    , contributor
    Comments (422) | Send Message
     
    alext1379 makes a great point.

     

    Also this sounds like a promotion going on, nothing more. Many company's do stuff like this. Anyhow I don't get it, iPhone for instance gets a price drop via carriers yet nobody reports on it.

     

    It just seems as though anything related to BlackBerry is made into big news, most of it made to look like negative.
    13 Jul 2013, 03:59 AM Reply Like
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