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Waning Chinese interest had much to do with Activision (ATVI) net loss of 1.3M World of Warcraft...

Waning Chinese interest had much to do with Activision (ATVI) net loss of 1.3M World of Warcraft subs in Q1. Like some U.S. peers, many Chinese gamers have begun to eschew advanced MMORPG titles such as WoW in favor of casual and mobile games. That trend works against Activision and local partner NetEase (NTES - previous), and to the benefit of gaming/messaging giant Tencent (TCEHY.PK). T.H. Capital thinks Activision may have seen an uptick in Chinese WoW users in Q2, but sees engagement continuing to fall. NetEase has been decommissioning unused game servers, and says it plans to launch more "competition type of games." Update: SA commenter Skylander2011 points out the spread of gold farming is alienating Chinese WoW users.
Comments (4)
  • Skylander2011
    , contributor
    Comments (439) | Send Message
     
    the reason why WOW loses chinese players is simple - GOLD FARMING.. ..WOW is losing normal players because the game got stupid recent 2 years and the chinese farming for gold and hacking account to steal gold then resale it on their websites to players who don't really want to work for their ingame currency on top of it became a problem with noone addressing it..that loss of regular players caused the farming to become less and less profitable so they don't do it as much as they used to...
    watch some of the YouTube videos on gold farming you will see what im taking about ..
    12 Jul 2013, 08:40 PM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (738) | Send Message
     
    That's a good point. Don't know if gold farming is the only factor, but it's definitely a problem.
    13 Jul 2013, 04:42 PM Reply Like
  • Skylander2011
    , contributor
    Comments (439) | Send Message
     
    I used to play WOW for long time but I left because of that and few other issues. Their lack of care for normal honest players and making the game money oriented killed it for many of us. Same way as EVE ONLINE..used to be nice..i've played it since 2005..but it got again stupid with lack of care for normal players instead of it started rewarding scammers..so people started leaving.
    Gamers are going to spend money no probs there, but we demand delivery of a product we pay for. And if the game loses focus while trying to make as much money as possible then it's the beginning of the end. They might be given one or 2 chances to fix it. If they don't people leave. Once we leave we don't come back. MAYBE just to see whats up as in hit and run but we don't generally come back. Also game got less and less challenging. Everything became EASY as 123..
    13 Jul 2013, 05:51 PM Reply Like
  • JohnBinTN
    , contributor
    Comments (3426) | Send Message
     
    It's the same with all MMORPG's - when it becomes a cash-for-progress or advantage situation, 90% of the players feel alienated. Saw it happen in EQ, and all of the FTP games I tried.
    13 Jul 2013, 08:43 PM Reply Like
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