In fierce competition for picky customers, coffee companies in need of premium beans are...
In fierce competition for picky customers, coffee companies in need of premium beans are increasingly lending support to Asian and African farmers. "There is a struggle for resources," says Oxfam's Frank Mechielsen. "Companies are afraid they won't have enough supply in the future." Magnifying shortages is the rush of companies jumping into the high-end single-serve market, expected to grow more than 50% to $12.6B by 2015. Among the companies attempting to secure first-rate beans: Nestle (NSRGY.PK), Mondelez (MDLZ), and D.E. Master Blenders (DEMBF.PK).
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