The NCAA has decided not to renew its game licensing deal with EA Sports (EA -1.6%); the...

|By:, SA News Editor

The NCAA has decided not to renew its game licensing deal with EA Sports (EA -1.6%); the organization says NCAA Football 2014 (released this month) will be the last game "to include the NCAA’s name and logo." The decision comes amidst an antitrust suit pursued by former players (led by UCLA grad Ed O'Bannon) over the use of their names and likeness in NCAA games. EA shares have dipped on the news.