Americans shifted their taste away from beer to pricier liquors, according to a report from an industry-watching group that cites a bump in market share for pricier spirits offerings. Drivers for the gain in market share include an increase in advertising spending by distillers and a new product line that flavors-up old classics. Industry stalwarts BEAM, STZ, and BF.A also have their eye on growing exports as their drinks gain popularity abroad.
Americans shifted their taste away from beer to pricier liquors, according to a report from an...
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