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Americans shifted their taste away from beer to pricier liquors, according to a report from an...

Americans shifted their taste away from beer to pricier liquors, according to a report from an industry-watching group that cites a bump in market share for pricier spirits offerings. Drivers for the gain in market share include an increase in advertising spending by distillers and a new product line that flavors-up old classics. Industry stalwarts BEAM, STZ, and BF.A also have their eye on growing exports as their drinks gain popularity abroad.
Comments (1)
  • beer to pricier liquors...its more like beer to something stronger..as more and more people are giving up and just getting drunk...
    30 Jan 2012, 03:45 PM Reply Like
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