Mobile is "clearly" having an impact on Google's (GOOG) ad prices, but it's not the only factor,...

|By:, SA News Editor

Mobile is "clearly" having an impact on Google's (GOOG) ad prices, but it's not the only factor, management insists on the CC. 75% of AdWords campaigns now leverage Enhanced Campaigns, and 6M+ campaigns have been migrated (up from 1.5M+ in April). But sales chief Nikesh Arora admits the impact of the transition will be gradual. He also promises better data about user activity/intentions will lead to better mobile conversions (and thus higher ad prices). CFO Patrick Pichette declares profitability a requirement for Fiber, and says stricter policy terms for partners have affected Google's near-term ad network revenue growth. Shares -4.1% AH. (Q2: I, II) (live blogs: I, II)