Electronic Arts (EA +0.6%) plans to keep making college football games . even if they lack the...

|About: Electronic Arts Inc. (EA)|By:, SA News Editor

Electronic Arts (EA +0.6%) plans to keep making college football games ... even if they lack the NCAA's official blessing. Two days after the NCAA announced EA's just-released NCAA Football 2014 will be the last title "to include the NCAA's name and logo," Joystiq reports EA recently struck a 3-year extension with the Collegiate Licensing Company, which handles trademark licensing for individual colleges. The extension is said to be non-exclusive; a settlement proposed by EA last year to a class-action suit over its exclusive sports licensing deals prohibits NCAA exclusivity.