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BSkyB (BSYBY.PK) plans to start a new movie service that will directly challenge the rise of...

BSkyB (BSYBY.PK) plans to start a new movie service that will directly challenge the rise of Netflix (NFLX) and Amazon (AMZN) in the U.K. The firm hopes to reverse its declining market share by offering movies over the Internet, as well as distribute additional content on mobile phones and games consoles. Shares of BSYBY.PK +3.6% in London trading.
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