Deep value retail stores such as Dollar General (DG) and Family Dollar (FDO) have taken...

|About: Dollar General Corporation (DG)|By:, SA News Editor

Deep value retail stores such as Dollar General (DG) and Family Dollar (FDO) have taken significant market share from Wal-Mart (WMT) in recent years. Rocco Huang explains how they do it and why it's likely to continue: the growing number of poor U.S. consumers who buy low-priced single-use packages, even though the profit margin is much higher than for larger sizes.