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At first glance, Apple's (AAPL) hiring of Dixons CEO John Browett to run its retail ops seems a...

At first glance, Apple's (AAPL) hiring of Dixons CEO John Browett to run its retail ops seems a curious choice. Whereas Apple Stores are known for their elegance, Dixons' stores are anything but. Moreover, while Apple touts Browett's commitment to customer service, a 2009 survey gave Dixons' PC World chain very low marks. However, Browett has shown a knack for keeping Dixons' margins up in a difficult environment.
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  • User 509088
    , contributor
    Comments (1213) | Send Message
     
    apple's weakest continent is europe.
    31 Jan 2012, 02:56 PM Reply Like
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