At first glance, Apple's (AAPL) hiring of Dixons CEO John Browett to run its retail ops seems a...

|About: Apple Inc. (AAPL)|By:, SA News Editor

At first glance, Apple's (AAPL) hiring of Dixons CEO John Browett to run its retail ops seems a curious choice. Whereas Apple Stores are known for their elegance, Dixons' stores are anything but. Moreover, while Apple touts Browett's commitment to customer service, a 2009 survey gave Dixons' PC World chain very low marks. However, Browett has shown a knack for keeping Dixons' margins up in a difficult environment.