- Kara Swisher reports Lexity, founded by ex-Yahoo engineer Amit Kumar, is close to being Yahoo's (YHOO -0.7%) 19th acquisition in the Marissa Mayer era.
- Lexity provides apps that analyze e-commerce sites and apps, and deliver features such as targeted ad placements, shopping search engine listings, and and live chat tools.
- Investor interest in e-commerce services platforms has grown lately, as evidenced by the strong IPOs delivered by ChannelAdvisor (ECOM -1.7%) and RetailMeNot (SALE).
- Google, Amazon, and eBay are each ramping their efforts to provide e-commerce ad solutions to smaller merchants. Yahoo, which caters to merchants via Yahoo Shopping, might not want to be left out.
Report: Yahoo close to buying e-commerce app platform Lexity
Jul 29 2013, 11:38 ET