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Report: Yahoo close to buying e-commerce app platform Lexity

  • Kara Swisher reports Lexity, founded by ex-Yahoo engineer Amit Kumar, is close to being Yahoo's (YHOO -0.7%) 19th acquisition in the Marissa Mayer era.
  • Lexity provides apps that analyze e-commerce sites and apps, and deliver features such as targeted ad placements, shopping search engine listings, and and live chat tools.
  • Investor interest in e-commerce services platforms has grown lately, as evidenced by the strong IPOs delivered by ChannelAdvisor (ECOM -1.7%) and RetailMeNot (SALE).
  • Google, Amazon, and eBay are each ramping their efforts to provide e-commerce ad solutions to smaller merchants. Yahoo, which caters to merchants via Yahoo Shopping, might not want to be left out.
Comments (1)
  • A blog/tweet product review monetization company (IZEA and others) would be an interesting addition to the Yahoo stable.
    29 Jul 2013, 11:58 AM Reply Like
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