- After a successful test run in Boston, Starbucks (SBUX -1.4%) will introduce wireless cellphone services at locations in Silicon Valley.
- The company will work with Duracell Powermat to help finetune the PMA standard in the select stores before backing a broader rollout.
- The feature is seen giving Starbucks another competitive advantage over QSR rivals to help lure store traffic and justify its premium pricing.
Starbucks to test wireless phone charging services
Jul 29 2013, 12:26 ET