Starbucks to test wireless phone charging services

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

After a successful test run in Boston, Starbucks (SBUX -1.4%) will introduce wireless cellphone services at locations in Silicon Valley.

The company will work with Duracell Powermat to help finetune the PMA standard in the select stores before backing a broader rollout.

The feature is seen giving Starbucks another competitive advantage over QSR rivals to help lure store traffic and justify its premium pricing.