Starbucks to test wireless phone charging services

After a successful test run in Boston, Starbucks (SBUX -1.4%) will introduce wireless cellphone services at locations in Silicon Valley.

The company will work with Duracell Powermat to help finetune the PMA standard in the select stores before backing a broader rollout.

The feature is seen giving Starbucks another competitive advantage over QSR rivals to help lure store traffic and justify its premium pricing.

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Comments (1)
  • jpmj4847
    , contributor
    Comments (567) | Send Message
    Good management always stays a step or two ahead. Go SBUX, I think we will all be rewarded in the long run. jpmj4847
    29 Jul 2013, 12:37 PM Reply Like
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