Can Omnicom rep Coca-Cola and PepsiCo?

|About: Omnicom Group Inc. (OMC)|By:, SA News Editor

A rather interesting byproduct of the mega-merger in the advertising industry between Publicis and Omnicom (OMC) is that Pepsico (PEP) and Coca-Cola (KO) will now share the same ad firm.

Though it's not unheard of that two large rivals will count on Chinese walls to protect their strategies from leaking at an agency, it also stands as a risk for the combined company that it could lose a gigantic account.