Facebook officially launches mobile game publishing effort

Facebook's (FB +5.5%) initiative, which has been in trial mode, gives mobile game developers free ads and other promotional support in exchange for a revenue cut.

Facebook exec Dan Morris: "The idea is not to show one game to all users but to ... match users with the games they like."

Facebook has already been successful at promoting games and other mobile apps via its app install ads.

The service, which could give smaller developers more promotional reach, is arguably a negative for Zynga (ZNGA -1.2%), which depends a lot on its ability to cross-promote games to users playing other Zynga titles.

Zynga has been gradually ramping its own publishing efforts. Activision (ATVI - previous) and Glu Mobile (GLUU - previous) also have mobile publishing ambitions.

Previous: Facebook closing in on IPO price.

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Comments (2)
  • Bullmarketcall
    , contributor
    Comments (2119) | Send Message
    Free ads initiative is an encouragement FB game developers to make them more committed for better quality in developing games


    Zynga also be favored with a more acute competition. if games could be better off, more and more people would play and Zynga would be favoured as well.


    Zyngas presence will not come unnotocied publisher developers also will have options.
    This s another step towards equality and global interconnection which FB promotes
    30 Jul 2013, 02:20 PM Reply Like
  • haleiwahu
    , contributor
    Comments (4011) | Send Message
    If ZNGA continues to cater to kids games, it's gonna continue to vacillate in the $2 and less value. They need to step up their activity to reach adults and people with money. Just more bad choices for a company that seems to have nothing of value to offer.
    30 Jul 2013, 11:29 PM Reply Like
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