Yahoo acquiring Lexity, as rumored; apps won't be shut down

|By:, SA News Editor

E-commerce app/services provider Lexity announces Yahoo (YHOO -1.2%) has acquired it. The startup, founded by ex-Yahoo Amit Kumar, says its apps will "continue to run seamlessly," and support both Yahoo and 3rd-party platforms.

Kara Swisher recently reported of a pending Yahoo/Lexity deal.

Lexity, whose apps analyze e-commerce sites/apps before making personalized recommendations for advertising and monetization, says it has "tens of thousands of customers across 114 countries."