- Google's (GOOG +0.1%) AdSense display ad network division is launching a "responsive" ad unit that automatically adapts to different screen sizes.
- Google's goal is to enable ads that render better on smartphones/tablets, and in doing so improve mobile conversion rates and ad prices.
- The new format complements the launch of Enhanced Campaigns (integrated PC/tablet campaigns, with the ability to optimize by device/time/location) for Google's AdWords search ad business.
- It arrives after a quarter in which Google's ad network revenue only rose 7% Y/Y, something the company attributed to stricter ad policies.
From other sites
Video at CNBC.com (May 19, 2015)
Video at CNBC.com (May 15, 2015)
Video at CNBC.com (Mar 27, 2015)
Video at CNBC.com (Mar 25, 2015)
at CNBC.com (Mar 25, 2015)
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