Seeking Alpha

Estee Lauder increases its focus on Africa

  • Estee Lauder (EL +0.8%) will introduce some of its higher-end brands in sub-Saharan Africa this year in an effort to meet increasing demand from the middle class in the region.
  • The company plans to introduce Clinique and MAC in the capital cities of over 8 nations while it build out infrastructure for an even bigger rollout.
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