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Adobe makes another ad tech acquisition

  • Adobe (ADBE) has acquired Satellite, developer of a service that manages and improves the performance of analytics/media-tracking tags that are found on web sites, and used to interact with 3rd-party ad/analytics services.
  • The purchase follows Adobe's June acquisition ad campaign management software firm Neolane, and should bolster its Marketing Cloud ad tech suite.
  • Google launched a similar service, called Tag Manager, last fall.
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